Ingrid Getzan

Ingrid Getzan – Web Developer

I create engaging websites that result in lasting impressions and repeat visitors. I work in Squarespace, WordPress, and eCommerce.

Overview

I use a holistic approach that challenges conventional methods based on 20 years of experience to define what’s best for your audience. Let’s build your website using fundamental research strategies and insightful, educated planning to create the visitor experience that defines you and your work.


I love to work with authors as the experience is an absolute meld of creativity. Each person I have worked with here on Reedsy has been fantastic, intelligent, and a true individual who has interesting stories (obviously) to share. I love working together to allow personalities to come to life through a website.


Skills & Services:

Website Design & Development

UX/UI Design

HTML/CSS

Design Systems

Branding

Style Guides

Landing Page Strategy & Design

SEO

Services
Non-Fiction
Biographies & Memoirs Cooking, Food, Wine, & Spirits Health & Wellbeing Music
Fiction
Contemporary Fiction Humor & Comedy Post-Apocalyptic Romantic Comedy
Works with
Shopify Squarespace Webflow Weebly WordPress

Work experience

Self-employed

Jan, 2015 — Present

Worked with a myriad of companies from small businesses to large corporations on improving their digital landscape through website design and development, brand identity, competitive landscape research, and digital strategies.

Van Cafe

May, 2021 — Mar, 2023 (almost 2 years)

Led redesign and development of a nearly 3,000 sku eCommerce website including UX/UI research. Created and executed overall marketing strategy including digital, social, email, product launches, and more.

Avid4 Adventure

Jan, 2012 — Jan, 2015 (almost 3 years)

• Developed, created, executed, and managed all digital marketing efforts
including email marketing, digital/banner advertisements, PPC, SEO, & SEM
campaigns.
• Managed website and developed strategies to increase conversions and
influence visitor behavior.

Room 214

Jan, 2007 — Aug, 2012 (over 5 years)

Developed high-level, integrated social media strategies and online marketing
campaigns for eCommerce clients.
• Account director and project manager of online marketing efforts for both large
corporate and small business clients.
• Managed & mentored creative, development and account lead teams.

Projects

Redesign on Shopify (AgathaIsabel.com)

Author Website on Squarespace (MelissaMastro.com)

Author Website on WordPress (ErinBoggs.art)

Outdoor Company on WordPress (ForwardOutdoor.com)

Author website on Squarespace (SarahValentineWriter.com)

Author website on Squarespace (HollyJMayes.com)

Website Design/Development on Squarespace (InnerHavenWellness.co)

This website was an absolute blast to create. The graphics and the overall look match the brand so well.

Logo Development, Branding, Web Design/Development (wildauthentic.com)

Logo development, branding, and website design/development on Squarespace for a really dynamic person. I absolutely loved this project.

Business Launch - Web Design & Development, Print Materials

This project was for a delivery snack service (genius!) in which I created the launch plan, website, SEO, PPC, and print materials.

Website Design & Development - Van Cafe

Over 2,500 skus for this eCommerce site that was redesigned on BigCommerce from Volusion. Created and implemented digital marketing plan including event marketing, email marketing, PPC, and more.

Website Design & Development on Squarespace

Full sitemapping, SEO and form integration on a massage and reiki therapists website on Squarespace.

Website Redesign & Development on Shopify (ClothesPony.com)

I have worked with this company for over 8 years doing all things from print marketing and in-store signage to two different websites (their initial website on WordPress and their current eCommerce store on Shopify).

Website Design, Development, SEO on WordPress (BikeFortCollins.org)

Bike Fort Collins is an important business within our tight community and I was honored to collaborate with this small team. I was responsible for the redesign of an outdated website as well as creating the overall sitemap and structure which (of course) is based on visitor experience. Built on WordPress with custom development for various modules as well as integration with Constant Contact.

Website Design for Restaurant Group (cowgirlhospitality.com)

Website and logo development for a busy restaurateur (3 websites)! This was one of my favorite projects.

Website Redesign, Development, SEO on WordPress (bounceanimalrescue.org)

This is one of those projects that just makes your soul shine, like you are treating the world right. From intelligence to mission, the core values of the people who work at Bounce Animal Rescue are unmatched. If you’re looking for great inspiration on how to run your social, check out their Instagram page. Incredibly engaging writing that I prefer over the National Park Service Instagram account, which is saying a lot! We collaborated on a website redesign including UX/UI, bringing third-party apps in (PetFinder, Application). Bounce Animal Rescue also needed a full competitive and keyword research report and an SEO implementation plan.

Website Design & Development on WordPress (NoCoHomeTeam.com)

Robust website with a number of customizations for a fast-paced real estate agency.

Web Design and Development on Squarespace (NurishNutritionColorado.com)

Clean website design with beautiful imagery to portray the brand personality. Clear call to actions.

Ingrid has 13 reviews

Professionalism

Quality

Value

Responsiveness

Hannah N.

Hannah N.

Sep, 2024

Ingrid is an absolute professional and amazing person to work with! She went above and beyond and kept open communication - I never felt like I didn't know what was going on. I 100% recommend Ingrid and would hire her again in a heartbeat!
Ingrid G.
Hannah - Thank you! I have really enjoyed working with you and hope that we get to in the future. Such great communication and your site and vision for it are one of my favorites!
Julie W.

Julie W.

Jun, 2024

I gave Ingrid a two-word project description: website redirect, a term I once heard and which sounded like what I needed. With very few details from me, Ingrid took my vague little project across the finish line in one day! Ingrid's knowledge, enthusiasm, and reassuring manner make her an ideal collaborator.
Melissa M.

Melissa M.

May, 2024

Working with Ingrid was a DREAM! She's not only an insanely talented designer but also a really lovely person! From our first meeting, I knew that I made the right decision in choosing her to create my website, and boy did she deliver. She totally understood what I was going for and made my vision a reality. I couldn't be more pleased! She executed on everything that I wanted and totally nailed...
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Ingrid G.
Melissa, You're wonderful and have been one of my favorite clients to work with. It helps that you had such a great vision for your website and that you are also easy, professional and fun to wor...
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Holly M.

Holly M.

Apr, 2024

Ingrid helped me create not only a website - but a brand. She went above and beyond and exceeded my expectations. Every step of the way she assisted me in determining not only the functionality of my site, but also the "feeling" of it. She provided links to other sites, color schemes, and a nice instructional document to help me navigate on my own. She also didn't want to just look at what my...
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Ingrid G.
Holly, This is a wonderful and thoughtful review, thank you. You have been an absolute pleasure to work with. I cannot WAIT to read your memoir and look forward to working with you more and the c...
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David K.

David K.

Feb, 2024

Ingrid did a bang up job for me in improving and updating my author website. Highly recommended.
Ingrid G.
David, you rock! It has been a pleasure working with you and I hope to continue - just reach out when you need updates!

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