Overview
I'm the Marketing and Sales Director at Cornell University Press. I've been in book marketing for more than 18 years. I love finding the best way to market and sell a book to as many people as possible.
I'm also the author of three short books about marketing for independent and self-published authors. You can find them here: https://www.amazon.com/stores/author/B0BRL3Y88W
I'm a big idea, marketing strategy kind of person. I'm into content marketing and experiential marketing.
I want to change how books are marketed. I'm looking for new ways to do this all the time. I want to push the boundaries of what book marketing means.
I've worked on trade books, children's books, deeply academic books, fiction and nonfiction, and everything in between. I'd like to help you and your book find your audience and market and then sell as many copies as possible.
I've got lots of experience working on overall strategy, email and website campaigns, social media campaigns, publicity and media efforts, metadata optimization, branding, and more.
I love this stuff and want to put it all into effect for you and your book!
I started working with self-published authors through Reedsy in early 2020. I've collaborated with almost 400 authors so far. I've been so impressed by the knowledge, skills, and enthusiasm of the authors I've worked with. The books they have written have covered everything from poetry to self-help to history to detective novels, and each one has opened my eyes to new ideas and ways of thinking about authors and their books. Each author and book has also given me a chance to stretch myself in terms of how best to market books. I've truly enjoyed my time working with Reedsy authors, and I hope I get the chance to work with you and your book soon!
Ask me about the recordings from the one-day book-marketing workshop I ran in early December 2022. The recordings of the sessions - covering metadata, audience and market research, self promotion, pitching, digital marketing - are now available for purchase.
Services
Non-Fiction
Fiction
Work experience
Cornell University Press
Created overall marketing strategic plan
Developed new Press website with content-marketing strategy as focus
Created podcast program, subject catalogs, email marketing program
Focus on trade books
Early metadata creation and dissemination
Increased lead time for publicity and marketing
Developed new branding for all imprints and some authors
Focused on content marketing, ROI, analytics, content, branding, and sales
University of Nebraska Press
Responsible for marketing and selling 160 new nonfiction and literary fiction books a year
Ran marketing for 4 imprints, including Bison Books, Jewish Publication Society, and Potomac Books
Developed strategic marketing for 70 trade books a year
Developed new website
Increased sales year on year
South Dakota Historical Society Press
All marketing and sales efforts for regional fiction, nonfiction, and children's books.
Projects
Twenty-Six Words That Created the Internet
Author engagement
Author platform development
Media outreach
Content marketing
2,500+ copies sold
Dagger John
Major publicity and media campaign
Secured coverage in New York Times, Wall Street Journal, The Irish Times, America Magazine, The Bowery Boys podcast, Library Journal, Catholic New York and more
BookExpo signing for author
2,500+ copies sold
Portfolio
Martyn has 257 reviews
Professionalism
Quality
Value
Responsiveness
Jim J.
Sep, 2024
Steven B.
Sep, 2024
Paul H.
Aug, 2024
Jaime C.
Aug, 2024
Christopher F.
Jul, 2024
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