Roxanne Hiatt – Marketer

I am an experienced book marketer that can help you create and implement successful marketing strategies. I worked on a wide range of genres during my time at Penguin Random House, but especially love psychological thrillers and literary fiction. My passion for reading has brought me here and I'd love the opportunity to work with you to help spread the word about your book!

I've worked with many fiction and nonfiction authors to create marketing strategies for pre- and post- publication. I can help authors build their social media platform and engage with their audience, by creating content strategy calendars to balance promoting the book and talking about themselves in an organic manner. I am able to set up and manage your Facebook advertising campaigns—from writing enticing copy, targeting the right audiences, and optimizing conversion rates. The same goes for Amazon advertising campaigns where I can gather a multitude of relevant keywords, manage bids, and test copy lines. I am also able to schedule and book price promotion newsletters centered around a one or two week price drop campaign, focusing on sending your book to fans of the right genre.